There are two broad categories of visual presentation for a web page -- the casing and the content. The casing is the parts of the page that are used consistently across the whole site. The part’s purpose remains the same but the content might vary. For example, mast-head, logo, copyright notice, navigation, primary content, and secondary contents. The content is the body of the page, the primary content, and the reason that the page exists at all. This visual presentation is typically a layout of several paragraphs, pull quotes, side bars, tables, and figures.
Regards the casing, there are three kinds of presentation I would like to see:
- "Home page."
- "Section page", for example, the partners’ page.
- "Detail page", for example, a partner page.
- "Parent to child", for example, partners to partner.
- "Child to parent", for example, partner to partners.
- "Peer to peer", for example, partner to partner.
- "Internal link", for example, partner to an engagement.
- "External link", for example, to RI Foundation.