What would one use programming for if programming were easy?

I stopped by Slashdot today and found Normal Humans Effectively Excluded From Developing Software. I read it and many of the comments and started to think about this problem again. In my mind the problem is if programming were easy then to what purpose would someone put programming too? I am going to assume that what is meant by programming is of a general purpose kind so that, for example, using R is not programming.

Update: People collect and organize things and while they do that they share the experience, the lessons learned, and the things found. Would you program that?

To be continued...