Customers & BNI

I attended a BNI meeting this morning as a guest of Charlie Westcott. BNI is a business networking franchise with many chapters across the country. Each chapter has one member per business area -- bookkeeping, accounting, landscaping, construction, architecture, etc -- and the primary purpose of the meetings is generating referrals but there is clearly a comradery and other support happening. If you run a business with regional customers this is a great group. If your customers are national or international perhaps the business support aspects of the organization would be useful but perhaps not useful enough to warrant the fees. I had a good time.